UK-based Sudanese fashion and lifestyle content creator Omer Elsarrag won the M&S Style Fashion bCreator of the Year award at the 2026 ITV bCreator Awards, supported by ITV, Canon and TikTok, in London, the UK on 8 October 2026.
The ITV bCreator™ Awards 2026 (BCAs) celebrate the best creators, agencies and creator brand campaigns. Known as the ‘Oscars for Creators’, it is the largest independent awards of its kind in the UK.
The category, supported by Marks & Spencer Style, featured the following content creators:
- Omer Elsarrag (
@omer.elsarrag) — Winner - Hannah Briggs (
@hannah_briggs) - Hella Creps (
@hellacreps) - Alanna Nicole (
@alannanicolex) - Jess Bacon (
@jesskbacon) - Amy & Faye Reddish (
@amyreddish/@fayereddish)
His nomination, alongside those of other nominees in the category, was announced in May 2026, followed by a public online vote.
Based in London, Elsarrag is an aircraft mechanic by profession and a content creator by passion. He began creating fashion and lifestyle content in 2024 and quickly gained popularity on TikTok (@omerelsarrag) and Instagram (@omer.elsarrag). His men’s style videos, fragrance reviews and lifestyle content have earned him millions of likes and a substantial online following, with more than 360,000 Instagram followers and over 580,000 on TikTok.
Beyond content creation, Elsarrag is also a humanitarian and activist who continues to raise awareness of the ongoing war in Sudan. In May 2026, he partnered with MATW Project, an international Islamic charity founded in 2016, and travelled to Togo to raise funds for children in Togo, Gaza and Sudan. His campaign raised nearly GBP2,400. For more information or to donate, visit his campaign page at https://fundraise.matwproject.org/omer.
For more information about the awards, visit www.bcreator.co.uk/awards.
